Portfolio, Published Works

The Hero of Estonia’s Fashion Industry.

The Hero’s Journey is a literary narrative pattern that sees the story’s protagonist leave their hometown, embark on an adventure, overcome trials, and eventually return home a changed person. Most common in Greek mythology, the Hero’s Journey can be seen everywhere, from contemporary children’s movies (Finding Nemo) to pop culture phenomena (the Lord of the Rings and Star Wars) and even (in rare cases) outside the realm of fiction. Äli Kargoja and her label August have been one of those cases.

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