Inspired by Signe Roedbro’s yearning for the comfort of childhood clothing, Danish brand,By Signe, was founded just last year and operates with only a small team. With the intimate crew carrying out everything from design to debut under one roof, By Signe has mastered minimalist Scandinavian design and the Danish concept of hygge. Pronounced hoo-gah, hygge is a uniquely Danish idea that has no equivalent phrase in English, but can be roughly translated to “providing physical and mental comfort”. Keeping this definition in mind, the notion might be best understood through my chat with the designer herself.
Lindsay Cooper 