The Hero’s Journey is a literary narrative pattern that sees the story’s protagonist leave their hometown, embark on an adventure, overcome trials, and eventually return home a changed person. Most common in Greek mythology, the Hero’s Journey can be seen everywhere, from contemporary children’s movies (Finding Nemo) to pop culture phenomena (the Lord of the Rings and Star Wars) and even (in rare cases) outside the realm of fiction. Äli Kargoja and her label August have been one of those cases.
Tag Archives: Minimalism
Quintessentially Quaint.
Inspired by Signe Roedbro’s yearning for the comfort of childhood clothing, Danish brand,By Signe, was founded just last year and operates with only a small team. With the intimate crew carrying out everything from design to debut under one roof, By Signe has mastered minimalist Scandinavian design and the Danish concept of hygge. Pronounced hoo-gah, hygge is a uniquely Danish idea that has no equivalent phrase in English, but can be roughly translated to “providing physical and mental comfort”. Keeping this definition in mind, the notion might be best understood through my chat with the designer herself.
Lindsay Cooper 