Currently ranked as the second most polluting business in the world, the environmental atrocities caused by over consumption of fast-fashion have gone relatively unnoticed. Discussions on the environment conjure up images of oil rigs, strip mining, and oceans of plastic rather than the 1,800 gallons of water needed to make a pair of jeans. Even the Citarum, an Indonesian river made caustic by the chemical runoff from the country’s printing and dyeing industries, escapes criticism during environmental debates.
As part of an industry-wide revolution, Bojana Draca is bringing eco-conscious design to the mainstream with her label Farrah Floyd. Working to antiquate the stereotypes of environmentally friendly design, Draca invents new ways to revolutionize the revolution itself.
Lindsay Cooper 