Portfolio, Published Works

Quintessentially Quaint.

Inspired by Signe Roedbro’s yearning for the comfort of childhood clothing, Danish brand,By Signe, was founded just last year and operates with only a small team. With the intimate crew carrying out everything from design to debut under one roof, By Signe has mastered minimalist Scandinavian design and the Danish concept of hygge. Pronounced hoo-gah, hygge is a uniquely Danish idea that has no equivalent phrase in English, but can be roughly translated to “providing physical and mental comfort”. Keeping this definition in mind, the notion might be best understood through my chat with the designer herself.

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Portfolio, Published Works

TFW Thinks Outside the Box with Beauty.

Toronto Fashion Week took David Pecaut Square by storm last month, bringing Canada’s most fashionable to the downtown core. With the reputation of being one of the most diverse cities in the world, Toronto embraced it’s multiculturalism with a diverse cast of models and designers.

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Portfolio, Published Works

From Bags to Britches: Hillary Taymour of Collina Strada.

For most, the “effortlessly cool” aesthetic is a goal. For California native Hillary Taymour, it is a way of life and a business model. Even after taking a brief look behind the scenes, revealing all the effort that has gone into making Collina Strada an indie powerhouse, it’s safe to say Hillary Taymour is still effortlessly cool.

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Portfolio, Published Works

Rocker Sweetheart Ellie Mae.

Recently spotted on the shoulders of Sophie Grégoire-Trudeau at the Canada 2020 Reception in Washington D.C., Ellie Mae’s designs are on the rise. Founded in Toronto in 2015, the eponymous label started out as an accessories brand and just recently broke into fashion with a line of rock music-inspired jackets.

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Portfolio, Published Works

Rock and Old: Merch Junkies’ Zara Mirkin.

While not often considered a timeless era of fashion, 1970’s rock and roll subculture will always be the epitome of cool. David Bowie, Mick Jagger, and Alice Cooper are now the paragon of pop culture. With the racks of fast-fashion five-and-dimes lined with the iconic imagery of individuality, these martyrs of individuality have started losing their meaning.

Merch Junkies founder Zara Mirkin is fighting this status quo in true ’70s style.

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Portfolio, Published Works

Finding Refuge in Art with Valda Zobens.

Valda Zobens is best known for her paintings dealing with themes of temporary migration. Tempered by her own family’s immigrant experience, she began her Perilous Journey series, which is made up of one collection thus far. On March 2, Perilous Journey was added to, though, with Perilous Journey & Threads and Memories. Composed of a series of the artist’s paintings, some of which are accompanied by media images, Threads and Memories is a direct response to the contemporary refugee crisis.

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Portfolio, Published Works

the Beauties of London Fashion Week.

The gauntlet of consecutive fashion weeks is almost over, with only Milan remaining. While we’re sad to see it go, staying on top of what to wear next season can be exhausting. So, after trying to make sense of the hugely varying themes seen on the runways of New York Fashion Week, we were glad to see only two major themes reoccurring in the backstage beauty scene at London Fashion Week.

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Portfolio, Published Works

From Ragbags to Riches: NYFW AW2016.

In hindsight, every decade has a standout style defining it, the sixties had mod culture, the hippie era dominated the seventies, we saw punk in the eighties, and the birth of punk’s more subdued counterpart with grunge in the nineties. But as we get closer to contemporary fashion, it gets harder to define, leaving some critics claiming we are following a “no trend” trend. With global fashion weeks coming to a close, there is no better time to define our current era of fashion.

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Published Works

Case Study.

With most of us having a closet stuffed full of a rotating stock of bags, wallets, and shoes, not too many coveted items have the honour of being toted along all day, every day, so it is of utmost importance that those that do make the right statement. To help you along the way to making just the right statement with your phone case this season, I rounded up my favourite statement pieces.

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