Portfolio, Published Works

MTV’s 32nd Annual VMAs.

On Sunday night crowds flocked to Madison Square Garden, but this time it wasn’t for a concert or a sporting event. The star studded hoards found their way to Midtown Manhattan for MTV’s VMAs, held in honour of Video Vanguard Award winner Rihanna. Expected to be all about Rihanna this year, the spotlight was stolen multiple times. Kanye addressed his scandal with Taylor; Jimmy Fallon poked fun at the Ryan Lochte controversy; Beyonce performed a Lemonade medley; oh, and Drake confessed his undying love.

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Portfolio, Published Works

The Life of Sonia Rykiel.

French fashion designer and celebrated “Queen of Knitwear”, Sonia Rykiel has passed at age 86. French President François Hollande  announced her death in a statement lauding Rykiel “a pioneer” who “offered women freedom of movement”.

Finding her voice in fashion during the 60’s and 70’s, Rykiel’s designs have always been about providing the new era of empowered women with equally empowering style options. Her sweaters came to symbolize freedom and rights for women over the course of her life and her label continues her fight posthumously.

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Portfolio, Published Works

The Rio Olympic Games Come to a Close.

The Rio Olympic Games recently ended and, while we were sad to see them go, Canadians had 22 reasons to celebrate (four of which were thanks to flag-bearer Penny Oleksiak). SHE magazine covers the Brazilian-style party, the hype-up for the Japanese games slated for 2020, and where Canadians fit into it all.

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Portfolio, Published Works

Gigi Hadid Makes Moves Away from Modelling.

 

Everyone’s favourite supermodel, Gigi Hadid has been stepping further and further outside her comfort zone as of late. Having launched a collaboration with Tommy Hilfiger earlier this month, Hadid is obviously looking to sink her teeth into designing. But surprisingly  it’s her critical loungewear collaboration with Urban Sophistication that proves she could have the chops to make it big(ger).

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Portfolio, Published Works

How the FTC Will Be Changing Your Feeds.

Social media is a total grey area when it comes to advertising. While the advertised posts integrated into your timelines by Instagram, Twitter, and Facebook are clearly marked (as required by laws in most jurisdictions), the celebrities and influencers you follow haven’t needed to clearly denote paid posts and advertisements until recently.

With users like Scott Disick nearing 18 million followers, his Instagram page proves a greater advertising opportunity than a majority of magazines and TV programs. And taking advantage of that opportunity will cost companies like weight loss shake manufacturers, Bootea, somewhere in the ballpark of $25,000 per post (which will be deleted after a few weeks).

But how have the FTC been regulating the online advertisements of celebrities like Disick? Well, they haven’t been.

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Portfolio, Published Works

Acid Attack Survivor and Activist to Walk at NYFW.

Victim of an acid attack at the age of 17, Reshma Banoo Qureshi has been working as the face of campaigns to fight for the rights of acid attack survivors and limit the open sale of acid in India. Now 19, Qureshi is also beauty vlogging to raise global awareness on the prevalence of acid attacks. Recognizing her bravery and the work she is doing for her fellow women, production company FTL Moda reached out to Qureshi about walking in New York Fashion Week this upcoming September. Best known for bringing disabled women and men to runway show during AW15, FTL Moda’s mission aligns with Qureshi’s of inclusivity and acceptance.

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