Social media is a total grey area when it comes to advertising. While the advertised posts integrated into your timelines by Instagram, Twitter, and Facebook are clearly marked (as required by laws in most jurisdictions), the celebrities and influencers you follow haven’t needed to clearly denote paid posts and advertisements until recently.

With users like Scott Disick nearing 18 million followers, his Instagram page proves a greater advertising opportunity than a majority of magazines and TV programs. And taking advantage of that opportunity will cost companies like weight loss shake manufacturers, Bootea, somewhere in the ballpark of $25,000 per post (which will be deleted after a few weeks).

But how have the FTC been regulating the online advertisements of celebrities like Disick? Well, they haven’t been.

Read the full article here.

First posted on SHEmagazine.ca on August 11, 2016.

Photography courtesy of CaraLoren on Instagram.