Justin Bieber’s dancehall-inspired hit “Sorry” was one of the biggest songs of 2015, with the track having spent seven weeks at number one on the Canadian top 100 and the lyric video having amassed almost 200 million hits on Bieber’s vevo channel. Its success has been overshadowed by choreographer Shereen Ladha and producer J Raj Music. See the music video and an in-depth analysis below.

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First posted on SHEmagazine.ca on March 31, 2016.