For most, the “effortlessly cool” aesthetic is a goal. For California native Hillary Taymour, it is a way of life and a business model. Even after taking a brief look behind the scenes, revealing all the effort that has gone into making Collina Strada an indie powerhouse, it’s safe to say Hillary Taymour is still effortlessly cool.

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First posted on FlanelleMag.com on March 19, 2016.