While not often considered a timeless era of fashion, 1970’s rock and roll subculture will always be the epitome of cool. David Bowie, Mick Jagger, and Alice Cooper are now the paragon of pop culture. With the racks of fast-fashion five-and-dimes lined with the iconic imagery of individuality, these martyrs of individuality have started losing their meaning.
Merch Junkies founder Zara Mirkin is fighting this status quo in true ’70s style.